If you’re a business owner and you’ve figured out how to get customers in the door, that’s great! But if those customers aren’t going to stick around, it’s a waste of time and money. The same goes for anyone who owns a business but wants to grow their customer base: You can’t just have people come into your store or office—you also need them to stay there, buy stuff from you, and then tell all their friends about what they like about your company. That’s where digital marketing comes in.
In this post, I’m going to break down some easy-to-follow tips for driving traffic to your website using social media—and if you follow these tips correctly (and consistently), you’ll see results within weeks!
Optimize for SEO
When it comes to driving traffic, search engine optimization (SEO) is a key component. Some of the most common questions I get from clients are: “How do I rank higher on Google?” and “How can I improve my SEO?”
So, let’s talk about some basic SEO tips that will help you rank higher in search results and drive more traffic to your website!
Target Long-Tail Keywords
Long-tail keywords are more specific, less competitive, and easier to rank for. They’re also more likely to convert and find your target audience.
For example, if you’re selling dog bowls online, a long-tail keyword would be “plastic dog bowl large blue green red purple small medium large jumbo extra large rectangle oval round oval dish” as opposed to just “dog bowls.”
When you link internally, you are directing your audience to pages within your website. This is a great way to help them find what they’re looking for and become familiar with the products or services that you offer. Linking internally also helps build the credibility of your website because it shows that there’s a lot of useful information on it. You can use internal links when:
· You want to direct users from one part of your site to another part
· There’s content that would be relevant for visitors who have already landed on another page (and vice versa)
Make Sure Your Site is Fast
· Use a CDN. A content delivery network (CDN) is a network of servers that deliver your website’s static content (such as images and CSS files) to visitors around the world. The main benefit of using a CDN is that it allows you to host your static content on their servers, so you don’t have to worry about how many requests are being made by each visitor or which country they are coming from. This will help reduce load times for users in different parts of the globe.
· Use caching plugins and software. WordPress has some built-in caching options that can help with performance, but they aren’t enough if you want fast load times across all devices and browsers — especially on mobile devices and desktops alike! Plugins like WP Rocket allow you to optimize more than just .html files; they also serve CSS/JS files from their own server rather than downloading them onto yours every single time someone makes an HTTP request for one page on your site (which happens multiple times per second). You can even set up specific rules for certain pages so there won’t be any need for further optimization after initial setup; this means less work overall while still offering great results!
Create a YouTube Channel
One of the most effective ways to drive traffic to your website is to create a YouTube channel.
YouTube is the second largest search engine in the world, and it’s also the second largest social network and video content platform. In fact, more than 1.8 billion users are on YouTube every month! So whether you’re looking for some awesome videos or want to use it as a way to promote your business or brand, having an active presence on this massive platform will help you achieve your goals.
Publish Helpful Content on LinkedIn
LinkedIn is a great place to share content. It’s a business network, so your content should be business-related. But you also need to be careful about how often you post and how many posts you do at once. Too much self-promotion will turn potential customers off!
There are two main ways that LinkedIn users can interact with one another: by following other users and commenting on their posts (or “posts”). Posts can include links to external sites, images, videos and articles (usually written by the person posting). Many people use LinkedIn as an opportunity to share helpful information that they find across the internet in order to benefit those who follow them.
Optimize for Mobile
Optimizing your site for mobile is a must, as long as you want to stay relevant and make money in the new world of digital marketing. Indeed, the future of online content consumption is mobile.
Mobile traffic has surpassed desktop traffic in many countries around the globe, including China and India. And it’s not just about being on mobile or desktop; we now live in an age where people switch between devices throughout their day.
Mobile users are more engaged than desktop users—they spend more time browsing sites, visit more pages per visit, and tend to make purchases on their phones much more often than on traditional computers. Mobile visitors are also 50% more likely to share your content with others through social media platforms like Facebook or Twitter (which means more free advertising!). In this case too, care should be taken about SEO optimization and that both versions of the site are made so that they are easy to find. An expert SEO company from Adelaide can help with that. Small, medium and large businesses are constantly investing additional resources and efforts to stay visible on search engines.
Set Up Remarketing Ads
Remarketing is a way to target people who have already visited your site. If you’ve ever seen an ad for something you just bought on Amazon, then you know what remarketing is.
Remarketing ads are shown to people who have visited your site, and then left without converting.
Test Out Facebook Live
Facebook Live is a great way to drive traffic to your website, and it can also be used for customer service. Here’s how:
· Setup an event. You can create a Facebook Event for free. Make sure you have all the details about who, what and where ready before creating the event so you won’t waste any time later on organizing everything when you’re live.
· Promote it! Leverage all of your social networks (Facebook fan pages, Twitter profiles etc.) by sharing links to this page as well as posting updates about what’s going on with your business during this time period so people know about it ahead of time and will likely tune in during that period. You can also post ads or cross promote other posts from within the same platform (like posting images of different products using hashtags relevant to each one). If possible try reaching out personally through email too – even if these people aren’t necessarily fans yet they’ll still appreciate hearing directly from someone they trust without having much noise around them at all!
· Use live video chats instead of boring text chats! People love seeing real faces talking instead of words typed out next door on another screen which makes them feel like less connected than ever before; especially if those words aren’t coming from someone close enough geographically speaking where their only option is always going there physically instead.
So, if you’re looking for ways to drive traffic to your website, consider using these techniques. They work and they can be implemented quickly and easily. The most important thing is that you start implementing them today.